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Sodi

Project type

Packaging

Sodi is a vibrant, raspberry-flavored carbonated drink inspired by a personal memory, which is a phrase used by my grandpa to refer to sodas, “sodi pop.” This playful, nostalgic naming choice sets the tone for a design that blends sentiment with modern energy.

The can features an eye-catching color palette of bright pink and raspberry red, giving it a lively shelf presence and instantly signaling the fruity flavor inside. Hand-drawn illustrations of raspberries and their leaves wrap around the can in an organic pattern, emphasizing the drink’s flavor and adding a rich feel. These elements are layered in a way that makes the can feel both fresh and expressive, and fun to look at.

This project allowed me to explore colorful branding and playful product design while weaving in a personal story.

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