Solo Cup Ad

This campaign was developed in response to a class prompt inspired by famed copywriter Luke Sullivan’s creative process, writing 100 headlines to distill the strongest brand message. The challenge was to craft compelling copy that stayed true to the brand’s voice, supported a specific campaign drive, and promoted the truth of the product. In this case, the product was the classic red Solo Cup, an iconic staple of gatherings, celebrations, and casual get-togethers.

After exploring over 100 headline directions, I selected two key concepts that reflected Solo Cup’s cultural identity, which were celebration and optimism. The flyer headline, “A party without a Solo Cup is really just a meeting,” captures the brand’s role as a signal of festivity. The visual features a Solo Cup bursting with confetti and topped with a disco ball, emphasizing its role as a symbol of good times.

The second piece is a billboard that leans into positive, everyday branding with the headline, “Be a cup half full kind of person.” The Solo Cup on the right side is filled halfway with water, surrounded by the texture of crinkled plastic to echo the packaging of the cups themselves. This detail grounds the ad in physical reality while supporting the metaphorical message of optimism.

The final campaign ties humor and nostalgia together through simple visuals and copywriting, showcasing the Solo Cup as more than just a disposable item.