Suds Soapery

Suds Soapery is a soap-making company and pop-up shop specializing in homemade soap blocks. This playful brand identity was developed as part of a class project, with the goal of appealing to a wide age range while maintaining a handcrafted feel.

The logo draws inspiration from the classic rubber ducky, a nostalgic symbol of childhood, creatively reimagined to form the shape of an “S.” This subtle letterform integration reinforces the brand name and keeps the design fun and memorable. The typeface features a sponge-like texture, adding a tactile, bubbly quality that reinforces the soap theme and the handmade nature of the products.

A warm color palette of yellow and orange is complemented by small accents of black and blue to create visual contrast, while still maintaining a cheerful tone. The overall design is distinctive, capturing the brand’s homemade charm.