Tabs Cafe Truck

For this passion project, I designed a brand identity for Tabitha Swatosh's upcoming coffee and baked goods café truck. Inspired by her initial vision and the opportunity to help shape an early-stage concept, I developed two logo variations, a custom brand pattern, sticker designs, and product mockups to create a cohesive and lively visual identity.

I chose a natural green color palette to reflect feelings of freshness, growth, and warmth, qualities that align with both the essence of a café experience and Tabitha's approachable brand personality. The green tones evoke comfort and authenticity, helping the café stand out as organic.

I shared the project directly with Tabitha, and she responded with enthusiasm and appreciation for the designs. This project showcases my ability to take initiative, translate brand values into visual elements, and create comprehensive branding materials even when working from a developing idea.